No doubt the thought has occurred to the local police, that these may not actually have been proper cleaners at all, but fraudsters put in place with the express purpose of stealing the artwork.
The company derives its competitive advantage from its global footprint and its track record of enhancing value for the consumers around the world.
Even in the current recessionary environment, it has managed to grow at a respectable pace though as we shall discuss latter, Unilever cannot afford to ignore the emerging threats from a wide range of global, regional, and local players.
Apart from this, as the succeeding SWOT Analysis makes it clear, the battle for the emerging markets is likely to escalate into a no holds barred competition with a race to the bottom ensuing between the global giants like Unilever and Proctor and Gamble and a array of local players.
Strengths Unilever operates in nearly countries around the world and hence, has a global footprint combined with top of the mind brand recall among consumers worldwide.
It has a deep and broad portfolio of brands and a diversified product range, which makes it uniquely, positioned to tap into the changing consumer preferences across the world.
Its Research and Development initiatives are heavily funded and manage to bring to the market innovative and cutting edge products in tune and in line with consumer preferences. Unilever has a distinct competitive advantage over its nearest competitor, Proctor and Gamble because of its flexible pricing and expertise in distribution channels that manage to reach the nook and the corner of the globe.
The company finds its strengths in leveraging the economies of scale arising from its breadth of operations as well as synergies between its many manufacturing facilities, which totaled locations around the world at last count. Unilever combines global thinking with local execution, which means that it pursues Glocal strategies that let it win the hearts and minds of consumers who would like to use its products that are globally famous yet retain a distinct local flavor.
The other weakness is that its products can easily be replaced with substitutes especially in the emerging markets in Africa and Asia where the rural consumers in the hinterland often use traditional and natural alternatives to the products that Unilever markets.
Opportunities With the advent of globalization and the proliferation of global media, consumers in the emerging markets are aspiring to western lifestyles and this means that Unilever has a tremendous opportunity waiting for it as it taps into this large and diversified consumer base that wants to join the league of westerners in taste and preferences for consumer goods.
The emergence of the health conscious consumer in the developed world means that Unilever can seize the opportunity to market to this segment with its existing and yet to be launched product range that is specially geared for the health conscious consumer.
Unilever has a good track record of social and environment responsibility and with the emergence of the ethical chic consumer who like to buy and consume products and brands that are responsibly made and sustainably complete.
Threats The ongoing global economic crisis has severely dented the profitability of many FMCG companies and Unilever is no exception.
Some practices of the company have been criticized which means that Unilever has to ensure that it sustains and maintains its focus especially when the spotlight is on it. As mentioned earlier, Unilever operates in a market segment where local products and alternatives to its brands proliferate especially in the emerging markets and hence, it faces a threat from smaller and more nimble local upstarts who can provide more value for lesser money without the associated costs that global giants like Unilever incur.
The entry of Asian multinationals into the global arena has upped the ante for Unilever and raised the stakes in the global game for dominance in the FMCG market segment. This means that Unilever faces the prospect of having to battle not only the recessionary blues but also emerging threats from this new age and new breed of competition from Asian conglomerates that are beginning to spread their wings internationally.
Conclusion Unilever has been in the business of consumer fulfillment for many decades and hence, we are confident that it can tide over the present gloomy conditions in the FMCG segment. Having said that, we conclude the article with a cautionary note of not taking the threat from the Asian FMCG majors lightly as they understand the continent better and at the same time are mastering the intricacies of the global marketplace.SWOT Analysis Strengths: Unilever enjoys the position of a market leader in Brazil with its three brands Omo, Minerva and Campeiro.
Unilever leads in the detergent category of Brazil with 81% of market share, which is more than its rival P&G.
Detergent is growing at an astonishing rate of 17%. Modern Marketing Theory and Practise (Analysis From a Nigerian View Point). A SWOT Analysis of Unilever and have been years of financial growth and increase in market share for Unilever.
With its large array of brands and products, Unilever is enjoying continuous growth and heavy. unilever in brazil case solution Analysis Robert Davidson, the head of Unilever’s home care division has called Laercio Cardoso and he wants to capitalize on the opportunities available in the low income consumer segments in Northeast of Brazil.
Unilever wants to target low-income consumers in North Eastern Brazil. 53% of the popula- tion live on less than two minimum wages, 40% are illiterat e and per capita income is ar ound.
Moving ahead, the Laundry Detergent market is influencing the North America market that contains (United States, Canada, and Mexico), Laundry Detergent market is growing in Europe market (France, Germany, Italy, UK, and Russia), witnessed growth in the Asia Pacific region (Japan, China Korea, South East Asia and India), followed by Laundry .