Industry and strategic project lindt and

Hire Writer The trends in the chocolate environment indicate that the company should enter with a more aggressive approach into the Emerging Markets to capitalize on the window of opportunity that these countries currently offer. Moreover the company should follow a diversification strategy and broad its sources of revenues by forward integration of the distribution channels. The company has plants across Europe and the United States.

Industry and strategic project lindt and

CHF 1, million Stock Exchanges: We are an international company and are recognized as the leader in the market for premium quality chocolate and chocolate related products of superior quality and value. Our working environment attracts and retains the best people.

Our partnership with our consumers, customers and suppliers is mutually rewarding and prosperous. We want to be recognized as a company which cares for the environment and the communities we live and work in.

The successful pursuit of our commitments guarantees our shareholders an attractive long term investment and the independence of our company.

The predominantly Swiss-owned corporation manufactures various products of its renowned Lindt brand in Switzerland, Germany, France, Italy, and Austria, as well as in the United States.

Industry and strategic project lindt and

At first, they manufactured chocolate in solid form in a small workshop they set up in the old store building, equipped with two hand-driven machines: But soon the old bakery became too small to meet the demand for the new delicacy they were making from a fashionable new Italian recipe.

As a result, the chocolate production was moved to a small facility in Horgen at the northern end of Lake Zurich in One of their tasks was to sort stones and nails out of the raw cocoa beans that traveled by boat and rail from Dutch ports to Zurich.

In a second, more spacious confectionery and refreshment room was opened. Johann Rudolf first expanded the production facility and invested in state-of-the-art machinery that sorted, roasted, and crushed the cocoa beans better and cheaper than before.

The new technology replaced half of the cocoa used before in chocolate by condensed milk. One was saccharin cocoa for diabetics, which was first test-marketed to doctors and pharmacists in a single Swiss town.

Another was acorn cocoa, a mixture of cocoa and ground acorns with less oil marketed as health food. In the years and a new factory was built under his leadership in Kilchberg at Lake Zurich. During the following decade, sales rose by percent. But more than expanded production power contributed to this growth.

Industry and strategic project lindt and

Entrepreneur Rodolphe Lindt, the year-old founder of the company, had invented a new technology while experimenting with old machines he had bought from a bankrupt spice mill. By rolling the cocoa in the trough for a very long time and adding cocoa butter to the right mix of cocoa beans, he developed a new kind of chocolate superior to the other chocolate available at the time, which was a somewhat bitter paste with a coarse, sandy consistency.

In the s Lindt developed a shell-shaped trough and a fitting roller. Running back and forth in the partly covered trough for as long as 72 hours, the roller homogenized the sugar and cocoa particles through the internal warming it created, covered them thinly with cocoa butter, and mixed the resulting mass with little air bubbles that released unfavorable bitter flavors into the air.

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This machine was later called a "conche" and became the basic equipment for chocolate production. Although demand for the new "melting chocolate" rose rapidly and waiting periods for customers became longer and longer, Lindt was not interested in expanding production at his own risk.

It lasted more than two decades. In the summer of the Berne Appeals Court sentenced the A. Lindt company to a high fine and ordered them to print "This chocolate is not the original Lindt chocolate" on all of its packages, ads, and correspondence.

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One year later the firm A.Ensure delivery of meaningful sales, industry, historical and trend reporting used for strategic and opportunistic decision making purposes.

Identify new trends, make projections, and to make recommendations based upon report Location: , New Hampshire.

Marketing Strategy of Chocoladefabriken Lindt & Sprungli AG. Discuss Marketing Strategy of Chocoladefabriken Lindt & Sprungli AG within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category;. Lind & Spurјingle GAG Lind & Spurјingle is engaged in producing and distributing premium chocolates around the world.

The company has achieved a sales growth rate of more than 10% over the last 5 years and in recorded revenues of CHEF 5 millions. Regardless of the current financial crisis and difficult market environment.

Lindt & Sprüngli’s brand portfolio (EXHIBIT 5) seems at odds with key findings and strategic issues uncovered from use of Strategist’s Toolkit: Key findings and strategic issues Observations Lindt & Sprüngli’s is one of the leading firms in the mass produced premium chocolate manufacturing industry Lindt & Sprüngli compares itself to.

The problem this tension generates, namely balancing the need for openness with the strategic relevance of internal R&D activities and core capabilities, which the company wishes to remain internal and private, is one faced by leading chocolate manufacturer, Lindt.

Lind & Spurјingle GAG Lind & Spurјingle is engaged in producing and distributing premium chocolates around the world. The company has achieved a sales growth rate of more than 10% over the last 5 years and in recorded revenues of CHEF 5 millions.

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