Globalization and the rise of multinational corporations marketing essay

It has brought peoples around the world in close proximity with each other. Distances have been shortened, ideas been fluid and economies interconnected.

Globalization and the rise of multinational corporations marketing essay

At the same time, many multinational corporations are also affected by globalization in ways they may or may not like. This reality stems from the fact that multinational corporations have many subsidiaries, some of which benefit from globalization and others that do not.

The effects of globalization on a multinational corporation can be good or bad, depending on the nature of the corporation in question. Access to Markets Globalization gives businesses access to markets that would have been difficult to reach in the past.

Because of the Internet, customers from anywhere in the world can order products from companies anywhere else in the world, and have those products delivered by airplane in just a few weeks. This is naturally a tremendous advantage to businesses, who stand to increase their potential customer base by millions by reaching out to foreign buyers.

Labor Factors Globalization allows businesses to access labor at cheap prices. While these practices can have negative effects on workers looking for full-time jobs, there is no doubt that they decrease costs and therefore increase profits for businesses.

Video of the Day Brought to you by Techwalla Brought to you by Techwalla Partnership Formation Globalization allows corporations to form partnerships with companies all around the world. Many American, European, and Asian companies have corporate partnerships that stretch across continents. These kinds of partnerships minimize costs and maximize quality by playing to the strengths of teams all around the world.

Tax Effects Globalization gives multinational corporations the ability to seek out foreign countries for their investments when their current country adopts a tax policy they find to be unfavorable. Countries with low corporate tax rates are sometimes called "tax havens," as they allow corporations and individuals to lower their tax rates by moving assets offshore.

These counties include Bermuda, Belize and Switzerland. The international financial structure, comprised of encrypted information systems and private documents, makes all this possible Coordination Challenges Multinational corporations may have a difficult time coordinating activities in a globalized economy.

A company that operates in America, Japan and Europe will need to hire employees who speak many different languages, and it may be difficult for that company to make sure all employees are on the same page when only a few of them speak the same language. Translators may be called upon to assist in information coordination where language barriers exist.

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Other coordination problems may come from differences in cultural norms e.Economic globalization is one of the three main dimensions of globalization commonly found in academic literature, with the two others being political globalization and cultural globalization, as well as the general term of globalization.

Globalization and the rise of multinational corporations and branding. A further, crucial aspect of globalization is the nature and power of multinational corporations.

Such companies now account for over 33 per cent of world output, and 66 per cent of world trade (Gray 62)/5(1). Globalization and the Rise of Multinational Corporations Mariana PREDA Romanian-American University, Bucharest, Romania ABSTRACT Doing business around the world for multinational companies has implications for marketing to and communicating with consumers in different countries.

Of course, the issue of culture has long globalization. May 06,  · • Multinational corporations are accused of social injustice, unfair working conditions (including slave labor wages, living and working conditions), as well as lack of concern for environment.

Globalization and the rise of multinational corporations marketing essay

Globalization and Multinational Corporations - Essay Example. Comments (1) (“Globalization and Multinational Corporations Essay”, n.d.) such damage is ignored by these countries. Globalization induces the multinational corporations to foray into nation after nation of the third world.

1 Pages ( words) Essay. Globalization and International marketing is quite different from each other, the primary difference being the two is; global and international marketing management is that global marketing management is guided by the global concept which views the world one market and is based on indentifying and targeting cross-cultural similarities.

The Effects of Globalization on Multinational Corporations | Bizfluent