Machine learning and artificial intelligence technology: Until recently, most of the bookings, transactions and administrative tasks at a hotel were handled manually. Revenue management — the process by which a revenue manager determines the best room rate at a given time, in order to maximise bookings and revenue — was a particularly difficult task. Revenue managers had to manually collect, review and analyse numerous data sets each time the rate needed to be updated, and then calculate the ideal room rate based on those variables.
The role of the travel agency, for example, has primarily become a digitized one.
As consumers look to save money, hotel technology has catered to their desires, offering everything from virtual views of rooms to automated check-in and check-out functionality, and even virtual concierges. These days, travelers expect some form of technological amenities from a hospitality provider or they simply take their business elsewhere.
A bad experience goes beyond just losing one customer and can haunt a provider in the form of negative online reviews and peer-to-peer social sharing of said negative reviews. But a few hospitality technology trends are helping to reshape this industry.
Tech spending will increase exponentially According to Hospitality Technologytech spending for hotels is up.
As far as new hotel technology trends are concerned, predictions include location-based technology, front desk tablets, mobile payment options, room control devices, integrated mobile apps for customers, interactive digital signage and more.
Technology spending at hotels is predicted to increase this year as well. A Wi-Fi report predicts that spending on technology will jump to an all-time high for this year and beyond. Integrated smartphone apps Mobile data is one of the hottest hospitality technology trends at present, according to Hotel News Now.
This is because mobile keys — keys on smartphone handsets you wave at smart locks to unlock — and data help personalize the travel experience while enabling consumers to shop within their price ranges and at their discretion.
They also have the ability to check out, order room service, buy premium movies, leave reviews and even reserve a table at an on-site restaurant.
More importantly, mobile keys can deliver invaluable mobile data, which can be culled to improve operations and to enhance the guest experience.
Many times, these unadulterated customer reviews are more valuable than in-person feedback because there is less hesitancy and more efficacy from the consumer side.
Cloud computing Overall, cloud computing is easily the biggest trend to ever take over the computing and software industries. As enterprise-level hotel chains realize cloud computing enables them to synchronize their systems simultaneously in real time, and to update software and management systems instantly, expect more chain hotels to get on board.
In addition, the enhanced security and data protection of cloud technology makes it a smarter choice for hotels. As previously mentioned, the majority of hotel tech spending is centered on payment and data security. Among the numerous benefits that the cloud offers to hotels, Cloud Times cites 4 primary advantages: Reduced cost and fewer necessary resources Faster deployment time More accessible data Hotel CRM and loyalty programs In recent years, hotel Customer Relationship Management CRM has become a stronger option for chains trying to build the customer relationship.
This is primarily found to be successful in the ever-popular customer loyalty programs. Newer loyalty programs can cater to customers better by using analytics and other collected data to appeal to the evolving consumer model.
But for chains that pursue the omnichannel customer loyalty program, one powered by an effective CRM system, the ability to retain customers increases drastically. Smart in-room devices Smart in-room technology is one of the hottest hotel technology trends of the modern era, according to Samsung.
This ranges from smart locks you merely wave your smartphone handset at to unlock mobile keysto wireless charging pads, in-room tablets, and smartphone-enabled check-in and check-out options.
These upgrades range from the aforementioned to smart drapes and lighting, smart TVs and even virtual reality. What Insight do you need today?
Contact us to learn more.ASSA ABLOY Hospitality, provider of advanced security technologies for the hospitality industry, announces the launch of its cloud-based access management system, Vostio.
The cloud-based system was designed for the hotel space. ¿Qué es Cloud Computing? De una manera simple, la computación en la nube (cloud computing) es una tecnología que permite acceso remoto a softwares, almacenamiento de archivos y procesamiento de datos por medio de Internet, siendo así, una alternativa a .
Cloud computing technology by leslutinsduphoenix.com and Heroku delivers hosted services online with Salesforce1 Platform, the best cloud services in the industry. Cloud computing is rapidly becoming a foundational element in global enterprise computing.
Companies across a broad variety of industries are developing, offering or implementing cloud . This statistic presents the number of consumer cloud-based online service users worldwide.
In , approximately billion internet users are projected to access cloud computing services, up. Cognizant’s cloud based services include cloud business process solutions, cloud strategy and advisory services, cloud migration, management and monitoring.